Visceral: S.W.O.T. Analysis and Organizing East Bay Electronic Music Communities

Posted 18 Feb 2009 in Uncategorized

On Monday, I convened a dinner meeting with some cool local folks in the Bay Area had our first meeting as a collective to come up with a strategy and plan for promoting and supporting local electronic music communities in the East Bay Area (Oakland, Berkeley, Downtown, etc.).

As we’re already pretty organized;) we grafted a S.W.O.T. analysis* on to our meeting and came up with the beginnings of a community/business strategy to being implementing before our next meeting.

We came up with the following:

+++++++++++++++++++++

VISION (needs fine-tuning? – I’m particularly fond of the 4th tenet in speaking with local business/venues)
Visceral is a Bay Area electronic music collective. Focusing on the East Bay Area (Oakland, Berkeley, Albany, etc.) we support the local electronic music scene by:

  • producing electronic music events
  • marketing and promoting local electronic music artists
  • connecting these audiences and artists to each other
  • providing music, customers and revenue to local businesses

In one year we’d like:

  • a successful monthly
  • artists’ compensated for their time/money/energy spent

Internal – between us/our network for friends/colleagues…

  • Strengths: what skills/strengths do we currently have?
    • music, artists, talent
    • photographers/graphic designers
    • experience
    • good taste in music;)
  • Weaknesses: what skills/strengths do we currently need?
    • good artist bios
    • strong marketing tactics
    • a stronger brand identity

External – what the local scene looks like…

  • Opportunities: what opportunities for collaboration already exist? What’s already been done or is happening?
  • Threats: what might keep us from accomplishing our goals?
    • East Bay venues
    • someone is *already* doing this and we’re reinventing the wheel
    • enough money to at least support the organizers – time, transportation, food, brain power. You can donate to our cause by clicking the yellow Paypal button to the right.

+++++++++++++++++++++

Ideally, we can get to a point where we can support local independent electronic musicians. We’re focusing on minimal/techno, IDM, dubstep and glitch. Know anyone in the Bay Area that might be interested?

Download goodies

We also developed some goodies you’re free to download, share and remix as you like:

*S.W.O.T. analysis comes from my non-profit community building work, which asks participants for Strengths, Weaknesses, Opportunities and Threats at the beginning of any collaborative business/community venture.


blog comments powered by Disqus